Guidelines for Reputation Management

The reputational injury following a data breach can be severe. Indeed, reputational injury – including lost customers – often surpasses legal liability.

Effective management of the reputational impact of a data security incident requires a proactive and reactive strategy. The proactive strategy assumes that the organization will control when, and what, information will be conveyed to the public, media, and impacted consumers. For many organizations the proactive strategy that they choose is to wait until their investigation of an incident is complete so that they can provide the public with the most accurate and meaningful information. …